SilkAir’s Marvel-Laos Discovery is a scavenger-hunt game hosted on Instagram to launch Silkair’s new travel destination, Laos.
Agency : Tribal Worldwide Singapore / Art Direction : Alan Leong, Amanda Ong / Illustration : Elen Winata
Silkair invites its Instagram fans to hunt for hidden tickets to Laos by exploring the image tags.
Each landmark is tagged to different accounts which showcase Laos' key attractions.
Those who find the hidden ticket stand a chance to win a round-trip ticket to Laos.