October 14, 2014 - No Comments!

Save the Children Day

[vc_row][vc_column width="1/1" css=".vc_custom_1421427195283{padding: 0px !important;}"][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGcGxheWVyLnZpbWVvLmNvbSUyRnZpZGVvJTJGMTE2OTY4OTYxJTIyJTIwd2lkdGglM0QlMjI1MDAlMjIlMjBoZWlnaHQlM0QlMjIyODElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjB3ZWJraXRhbGxvd2Z1bGxzY3JlZW4lMjBtb3phbGxvd2Z1bGxzY3JlZW4lMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column width="1/1" css=".vc_custom_1411459421144{padding-top: 58px !important;padding-bottom: 58px !important;}"][vc_text_separator title="Save the Children Day" style="small" margin="0" align="center" subtitle="A CSR initiative in partnership with Save the Children."][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]Save the Children Day was first launched on July 15, 2014 in the Philippines. For one day, every purchase of any Selecta ice cream raises 5 pesos for children in need. This campaign celebrates the everyday heroes who are often overlooked, and aims to empower others by showing how a simple gesture can make a difference. Who knew that ice cream can save the day?[/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]Agency : Tribal Worldwide Singapore
Creative Director : Vinod Savio
Associate Creative Director : Lydia Lim
Art Director : Elen Winata
Copywriter : Abhinav Ullal
Producer : Lynn Cheng

Production House : Go Motion Productions (PH)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/2" css=".vc_custom_1421427698822{padding-top: 100px !important;background-color: #f2f2f0 !important;}"][vc_column_text]

The campaign video received 3.5 million views on YouTube within 5 days of its launch.

On the campaign day itself, a total of 1.5 million pesos was raised.

In addition to the campaign video, we also launched a platform on Facebook where our 'heroes' can learn more about the initiative. They can also show their support further by sharing a selfie of themselves with a Selecta ice cream and hashtagging #SelectaBeAHero.[/vc_column_text][/vc_column][vc_column width="1/2" css=".vc_custom_1421427410286{padding: 0px !important;}"][vc_single_image image="1378" img_link_target="_self"][/vc_column][/vc_row][vc_row][vc_column width="1/1" css=".vc_custom_1421425642693{padding: 0px !important;background-color: #f2f2f0 !important;}"][vc_single_image image="1369" img_link_target="_self"][/vc_column][/vc_row]

Published by: elenwinata

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