Scoops of Happiness
A regional YouTube campaign for Wall's.
To get people to consume more ice cream at home, we combined 2 things everyone loves – ice cream and stories. Wall’s Scoops of Happiness recreated 15 popular fairy tales as tasty treats using commonly found ingredients at home, complete with its own magical interactive world!
We first launched this campaign in Indonesia, followed by Malaysia, Philippines and Thailand.
View the campaign website here.
This campaign has been awarded at Singapore Creative Circle Awards 2013.
CCO : Neil Johnson
Head Of Tribal/ECD : Jeff Cheong
Group ECD : Joji Jacob
ACD and Creative Head/Tribal/Copywriter : Vinod Savio
Group Head/Tribal/Art Director : Lydia Lim
Art Director : Elen Winata
Copywriter : Jason Hall
Account(s) : Paul Ducre, Yuqi Koh
Planner(s) : Juhan Lian, Alexis Cheong
Head of Broadcast : Jackie They
Project Manager : Qiaoyun Ye
Developer(s) : Yeo Wee Lee(head), Rosslyn Chay, Andrew Candraditya, Nosheen Arai
Ice Cream World
We created a diorama world on YouTube that houses a collection of recipe stories.
As the users click on the golden spoon hovering over each story characters, they are transported to a kitchen tabletop where they see step-by-step recipe instructions narrated in the form of a fairy tale.
Through an easy to follow recipe video, users get to learn how to bring the stories to life in the comfort of their own home.