An interactive installation done for McDonald’s – what if you can turn a McDonald’s table into something fun?
To adults, this is just a table.
To an adult, McDonald’s is just a fast food joint. But to a child, it is more than that – it’s a magical playhouse.
Using NFC technology, we turned ordinary looking tables into go-kart racetracks. We programmed NFC sticker tags to act like parts or a racetrack, much like Scaletrix tracks. Then we stuck these stickers tags on the underside of our restaurant tables so that they are invisible. When kids hover their smartphones over our ordinary looking tables, the tables magically turn into McDonaldLand and their mobiles become fun little go-karts.
Agency : DDB Singapore