Art Director & Illustrator

In a nutshell, I’m a multi-disciplinary art director & illustrator who naively thinks that design makes the world a better place. My works span across different mediums such as advertising, interactive, illustration and lettering.

I believe that good design is not exclusive, but instead has a purpose that is easily understood. Design at its best is a collaboration between its purpose, its creator and its end consumer.

The design world has been kind to me, as it gave me the opportunity to start my career at a talented Singapore-based studio called Kinetic. Afterwards, I had the opportunity to work as an Art Director at Tribal Worldwide/DDB Singapore. Currently I work on a freelance basis.

My works have been recognised by Communication Arts, YoungGuns Australia, The One Show and D&AD.

When I’m not pushing pixels, you can find me surfing memes, doodling quotes and stalking the neighbourhood cat. Follow me on Dribbble, Behance, Instagram and LinkedIn.

Awards & Recognition


Mobile of the Day, The FWA (April 5, 2015)

Silver, Creative Circle Awards 2014

Silver & Bronze, Creative Circle Awards 2013

Represented Singapore in Young Spikes Integrated Competition 2013

Shortlist (Mobile), Spikes Asia 2013

Shortlist (Media Lions), Cannes Lions 2013

2nd place, Mediacorp Young Creatives Competition 2013

Digital Bronze (Interactive Tool), Creative Circle Awards 2012

Design Silver (Poster Design), Creative Circle Awards 2012

Design Silver (Craft), Creative Circle Awards 2012

Design Bronze (Typography), Creative Circle Awards 2012

Merit Award, The One Show Advertising 2012

Yellow Pencil Nomination and In-Book, D&AD 2012

Top 20 International Young Talents, YoungGuns International 2011

4 Finalists, YoungGuns International 2011

Public Shortlist, FWA (December 07, 2011)

Site of The Day, Design Licks (December 06, 2011)

In-Book, Communication Arts Illustration Annual 2012

In-Book, Communication Arts Typography Annual 2012

Shortlist, Spikes Asia 2011

Student Winner, 39th Creativity International Awards


Feature, Playing Arts Special Edition

Feature, 365 Awesome Designers

Feature, Goodtype The Book Vol. 1

Feature, Badass Lady Creatives

Feature, Singapore : Inside Out Exhibition (Bank of Kinetic)

Feature, Gestalten Visual Families

Online Feature, Computer Arts UK

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