Art Director & Illustrator
In a nutshell, I’m a multi-disciplinary art director & illustrator who naively thinks that design makes the world a better place. My works span across different mediums such as advertising, interactive, illustration and lettering.
I believe that good design is not exclusive, but instead has a purpose that is easily understood. Design at its best is a collaboration between its purpose, its creator and its end consumer.
The design world has been kind to me, as it gave me the opportunity to start my career at a talented Singapore-based studio called Kinetic. Afterwards, I had the opportunity to work as an Art Director at Tribal Worldwide/DDB Singapore. Currently I work on a freelance basis.
My works have been recognised by Communication Arts, YoungGuns Australia, The One Show and D&AD.
Awards & Recognition
Mobile of the Day, The FWA (April 5, 2015)
Silver, Creative Circle Awards 2014
Silver & Bronze, Creative Circle Awards 2013
Represented Singapore in Young Spikes Integrated Competition 2013
Shortlist (Mobile), Spikes Asia 2013
Shortlist (Media Lions), Cannes Lions 2013
2nd place, Mediacorp Young Creatives Competition 2013
Digital Bronze (Interactive Tool), Creative Circle Awards 2012
Design Silver (Poster Design), Creative Circle Awards 2012
Design Silver (Craft), Creative Circle Awards 2012
Design Bronze (Typography), Creative Circle Awards 2012
Merit Award, The One Show Advertising 2012
Yellow Pencil Nomination and In-Book, D&AD 2012
Top 20 International Young Talents, YoungGuns International 2011
4 Finalists, YoungGuns International 2011
Public Shortlist, FWA (December 07, 2011)
Site of The Day, Design Licks (December 06, 2011)
In-Book, Communication Arts Illustration Annual 2012
In-Book, Communication Arts Typography Annual 2012
Shortlist, Spikes Asia 2011
Student Winner, 39th Creativity International Awards